WordPress powers over 43% of all websites on the internet — and for good reason. It is flexible enough to build a five-page brochure site or a 500-product e-commerce store, powerful enough to rank on the first page of Google, and user-friendly enough that your team can manage it without touching a line of code.
But a WordPress website is only as good as the team that builds it. We have seen countless businesses come to us after a freelancer delivered a slow, poorly structured, or insecure WordPress site that ranked nowhere and converted nobody. That is not the kind of work we do.
At WordPress97, every WordPress website we build is engineered for speed, optimised for search engines from day one, and designed to turn visitors into customers. We have been doing this since 2012 — and we have the live client websites, the PageSpeed scores, and the Google rankings to prove it.
Every WordPress Development project at WordPress97 comes fully equipped. There are no bolt-on extras hiding behind a paywall — the list below is what we deliver as standard.
WordPress97 is not a one-tool shop. While WordPress is our speciality, our team has built and managed websites on every major platform. Whatever your business is currently using — or wants to move to — we have hands-on experience with it.
WordPress
Elementor
WooCommerce
Flywheel
Google Analytics 4 (GA4)
Tawk.to AI live chat
Every project follows the same structured, transparent process. No guesswork, no scope creep, no missed deadlines. You will always know exactly where your project stands.
We start with a free 30-minute call to understand your business, your goals, your target audience, and your competition. We ask the right questions so the build is informed by strategy — not guesswork. You receive a detailed written scope of work and project proposal within 48 hours.
Before writing a single line of code, our UI/UX Designer creates wireframes in Figma showing the layout, content structure, and user flow of your key pages. You review and approve the design direction before we move forward. This prevents expensive rework later.
Our Senior WordPress Developer and UI/UX Designer work together to build your site on a private staging environment. We use Elementor or Divi for client-editable pages, and write custom PHP/CSS/JS where needed for unique functionality. WooCommerce or booking systems are integrated at this stage.
With the build complete, we run a full performance pass: WP Rocket configuration, Imagify WebP compression, Cloudflare setup, lazy loading, and database optimisation. We target a PageSpeed Insights score of 80–95 on both mobile and desktop. On-page SEO is applied to every page — titles, meta, schema markup, internal linking.
We open the staging site for your review with a structured feedback form. Revisions are completed within the agreed timeframe (1–3 rounds depending on your plan). Nothing goes live until you give explicit written approval.
We migrate the site from staging to your live hosting environment, configure DNS, enforce HTTPS, verify Google Search Console and GA4 are recording correctly, and run a final 40-point quality assurance checklist. You receive a handover document with all login credentials, plugin licences, and a basic CMS training guide so you can manage your own content going forward.
Your relationship with WordPress97 does not end at launch. Every project includes a post-launch support window (30–90 days depending on plan) during which we fix any bugs, answer questions, and handle minor adjustments at no extra charge. After that, our monthly maintenance retainer keeps your site running perfectly.
We do not deal in promises. Every result below comes from an active client website that WordPress97 built, optimised, or managed. These are PageSpeed scores, error counts, and timelines — not marketing copy.
PageSpeed improved from 38 to 91. Full 5-location SEO structure built. reCAPTCHA spam protection added. 404 error cleanup completed. Site now ranks for allergy-related searches across 5 Chicago-area locations.
Full website redesign with 15 custom service pages. Google Ads account restructured. GA4 and Square booking system integrated. Live chat added. The site now generates consistent inbound leads from Google Ads and organic search.
New WordPress site built on Flywheel hosting. PageSpeed improved from 65 to 91. SSL configured. GA4 set up from scratch. Site launched on schedule with zero post-launch issues.
WooCommerce catalogue managed and optimised. Pricing tables rebuilt. 280+ Google Search Console errors identified and fixed. Schema markup added. Significant improvement in product page indexation.
GA4 and Google Ads set up from scratch. FareHarbor booking integration completed. Local SEO implemented for Hawaii-based searches. Google Ads campaigns running profitably with measurable ROI.
50+ SEO-optimised service and location pages built. AI chat integrated. Lead generation forms installed. 50,000+ email records cleaned and verified. DKIM/SPF/DMARC configured for email deliverability. Google rankings improved dramatically within 3 months.
The practice had a WordPress website that was loading in over 8 seconds on mobile. Their PageSpeed score was 38 — a score that guaranteed poor Google rankings and high bounce rates. The site had no GA4 tracking, no Google Search Console setup, and was filled with 404 errors from outdated pages and broken internal links. They were running across five Chicago-area locations with no local SEO structure in place.
WordPress97 performed a full technical audit. We implemented WP Rocket caching, Imagify WebP compression, and Cloudflare CDN. All 404 errors were mapped and redirected. We built a five-location SEO structure with separate service area pages optimised for local keywords. reCAPTCHA v3 was added to stop contact form spam. GA4 and Google Search Console were installed and verified.
PageSpeed: 38 to 91 | 404 Errors: Eliminated | Local SEO: 5-location structure live | reCAPTCHA: Active | GA4 + GSC: Fully tracking
There are thousands of WordPress developers on the internet. Here is what makes our team different — and why clients like Dr. John Latall, Jonathan Asker, and dozens of other US business owners keep coming back.
Your project gets a WordPress Developer, a UI/UX Designer, an SEO Specialist, and a Project Manager — all working together. No single point of failure. No one person juggling your site alongside 30 others.
We have been building WordPress websites since 2012 — before Elementor existed, before page builders dominated, and before AI-generated content became a shortcut. We understand WordPress at a code level, not just a drag-and-drop level.
Speed is not an afterthought — it is baked into every build. We configure WP Rocket, Imagify, and Cloudflare during development, not after a client complains that their site is slow. Our PageSpeed guarantee is a commitment, not a hope.
Every page we build includes proper title tags, meta descriptions, H1–H3 structure, schema markup, and Google Search Console verification. You are not paying for SEO separately — the foundation is built in.
Weekly progress updates. Milestone reports. Direct WhatsApp access to your team. No ghosting. No radio silence. You always know exactly where your project stands — and exactly what comes next.
When you hire WordPress97, you help install clean water pumps in remote Pakistani villages, cover school fees for underprivileged children, and fund food and care for rescued animals. This is who we are.
Both options are available — and we are transparent about which approach we are using. For Starter projects, we work from quality Elementor or Divi themes that we heavily customise to your brand. For Professional and Enterprise projects, we design from scratch in Figma first and build custom layouts that do not look like any template. For Enterprise clients, we write a 100% custom PHP WordPress theme with no page builder at all.
Yes. Every website we build on Elementor or Divi is designed with the client in mind — you can edit text, images, and basic content without any coding knowledge. For Enterprise sites built with custom PHP themes, we provide a custom admin panel with clearly labelled editable fields. We also include a basic CMS training guide in your handover document.
We recommend Flywheel or WP Engine for managed WordPress hosting. Both offer automatic backups, staging environments, and WordPress-optimised server configurations that contribute significantly to PageSpeed scores. For clients on tighter budgets, IONOS offers excellent value. We can set up your hosting account as part of your project, or work with an existing provider you already have.
Our PageSpeed guarantee is based on a standard setup: WP Rocket (caching), Imagify (WebP image optimisation), lazy loading, minimised CSS/JS, and Cloudflare CDN. If your site includes heavy third-party scripts (live chat, booking systems, ad pixels) that reduce the score, we will document this clearly and work around them wherever possible. We test on Google PageSpeed Insights before every launch.
Yes — this is one of our most common service requests. We perform a full audit of the existing site (code quality, plugin conflicts, speed, SEO, security), document what needs to be fixed, and present you with a clear remediation plan. We have rescued sites built by inexperienced freelancers more times than we can count.
We can manage everything in one package, or work alongside your existing domain registrar and hosting provider. We handle GoDaddy, Cloudflare, Namecheap, and most major registrars. DNS propagation, SSL certificate installation, and HTTPS enforcement are all handled by us as part of every build.
Every project includes a post-launch support window (30–90 days depending on plan) during which we fix bugs, resolve compatibility issues, and address any questions at no extra charge. After the support window, our monthly maintenance retainer (from $99/month) provides ongoing updates, backups, malware scanning, and development time.
WooCommerce is one of our specialities. We have managed stores including mensweddingbands.com, simplywoodrings.com, and tungstenrings.com — all with complex product catalogues, pricing variations, and schema markup requirements. For large catalogues (200+ products), we discuss database optimisation and server requirements during the discovery call.
WordPress97 completely transformed our online presence. Our website went from barely loading to ranking #1 for our key services in Chicago. Their team handles everything so we can focus on our patients.
Dr. John G. Latall Healthcare Practice, Chicago, IL