Our Portfolio

Real websites. Real businesses. Real results.

We don't just talk about results — we show you exactly what we did, what changed, and what it meant for the businesses that trusted us. Every project below is a real client website we built, managed, optimized, or rescued.
Browse by industry or scroll through our featured case studies below.
FEATURED CASE STUDIES

Healthcare — Multi-Location Medical Practice — From broken site to ranking #1 across 5 Chicago locations

The Challenge

  • Website plagued with slow load times and plugin conflicts
  • Zero visibility on Google for allergy-related searches in Chicago
  • No local SEO structure for 5 clinic locations
  • Spam form submissions overwhelming the admin inbox

Our Solution

  • Full site audit and plugin cleanup — removed 12 conflicting plugins
  • Built individual location pages for all 5 Chicago-area clinics
  • On-page SEO: titles, meta descriptions, schema markup for medical practice
  • Google Search Console cleanup — fixed 200+ 404 errors and crawl issues
  • reCAPTCHA v3 integration to eliminate spam form submissions

Results

Page 1 Google rankings for 12+ allergy-related keywords in Chicago

PageSpeed score improved from 38 → 91

Spam form submissions reduced by 98%

5 fully optimized location pages live and ranking

Monthly organic traffic increased by 3x within 6 months

Services Used: WordPress Development • Technical SEO • Local SEO • Speed Optimization • Security

Med Spa — Full Service Medical Spa, Chicago — Complete rebuild, 15 new service pages, and a Google Ads campaign that pays for itself

The Challenge

  • Outdated website design — not converting mobile visitors
  • No individual pages for high-value services (Botox, fillers, laser, etc.)
  • Google Ads account active but wasting budget on irrelevant clicks
  • No GA4 conversion tracking — no idea which channels drove bookings

Our Solution

  • Full website redesign in Elementor — modern, conversion-optimized layout
  • Created 15 individual service pages each with unique SEO content
  • Google Ads campaign restructured — separate ad groups per service
  • GA4 + Google Tag Manager installed with booking form conversion goals
  • Tawk.to AI live chat widget integrated for instant visitor engagement
  • Square booking system embedded on all service pages
  • Added before/after gallery and Google Reviews widget for social proof

Results

New site design went live — mobile bounce rate dropped 40%

15 new service pages, all ranking within 90 days

Google Ads cost-per-lead reduced by 35% after restructure

Booking form conversions trackable for first time via GA4

Live chat added 20+ new consultation bookings in first month

Services Used: Web Design • WordPress Development • Google Ads • GA4 Setup • SEO • Live Chat

Real Estate Appraisal — New England-based firm — 50+ new SEO pages, AI chat integration, and a complete lead generation overhaul

The Challenge

  • Static website with minimal content — only 8 pages total
  • No rankings for any high-value real estate appraisal keywords
  • Zero lead generation system — no contact forms, no tracking
  • Large dataset of client emails needing cleanup for outreach

Our Solution

  • Built 50+ new AI-assisted content pages covering all appraisal services and locations
  • Comprehensive keyword research — mapped 80+ target keywords across New England
  • New contact forms with lead tracking integrated into Google Sheets CRM
  • Tawk.to AI chat widget configured with automated appraisal-specific responses
  • Processed and cleaned 50,000+ email records for outreach campaigns
  • DKIM, SPF, DMARC DNS records configured for email deliverability
  • Google Search Console integrated — all new pages submitted and indexed

Results

Website grew from 8 to 58+ pages in 6 weeks

First page rankings for 18+ appraisal keywords in New England

Lead form submissions started within 2 weeks of new pages going live

Email outreach delivered 98%+ deliverability rate after DNS setup

AI chat handling 30+ visitor inquiries per week automatically

Services Used: SEO • Content Creation • Lead Generation • Email Marketing • AI Chat • CRM Setup

Construction — Commercial & Residential Contractor — New site on Flywheel hosting — PageSpeed 65 to 90+ in 48 hours

The Challenge

  • Old site on cheap shared hosting — consistently slow and unreliable
  • No SSL certificate — Google Chrome flagging site as ‘Not Secure’
  • No mobile optimization — 70% of traffic on mobile with poor experience
  • No Google Analytics — zero visibility into traffic or visitor behavior

Our Solution

  • Full site migration from old host to Flywheel managed hosting
  • SSL certificate installed and full HTTPS configuration across all pages
  • Complete mobile responsiveness audit and fix using Elementor
  • WP Rocket + Imagify installed for caching and image optimization
  • Google Analytics 4 and Google Tag Manager installed and configured
  • 301 redirects mapped to preserve any existing link equity during migration
  • New project showcase gallery built to highlight construction work

Results

PageSpeed score jumped from 65 → 91 within 24 hours of migration

SSL installed — ‘Not Secure’ warning eliminated

Mobile experience score improved from 52 → 88

Site uptime improved to 99.9% on Flywheel vs constant issues before

GA4 now tracking all traffic, pages, and user behavior

Services Used: Site Migration • Hosting Setup • Speed Optimization • SSL • Mobile Design • GA4

E-Commerce — Men’s Wedding Rings & Bands — WooCommerce overhaul, pricing tables, and a complete GSC cleanup

The Challenge

  • WooCommerce store with broken product variations causing lost sales
  • 280+ Google Search Console errors including soft 404s and duplicate titles
  • Outdated product photography and inconsistent pricing displays
  • No structured data / schema — products not appearing as rich results on Google

Our Solution

  • Full WooCommerce product catalog audit and variation repair
  • Built comparison pricing tables for each product category
  • Google Search Console crawl error cleanup — fixed all 280+ reported issues
  • Product schema markup added for Google Shopping rich results
  • Product descriptions rewritten with SEO-optimized, conversion-focused copy
  • Imagify bulk compression — reduced page load by 40% on product pages
  • Etsy product listings created alongside the website for additional sales channel

Results

All 280+ GSC errors resolved within 3 weeks

Products now appearing as Google Shopping rich results

Product page load time reduced by 40%

Add-to-cart rate improved after variation fix

Etsy store launched — additional revenue channel active within 30 days

Services Used: WooCommerce • Technical SEO • GSC Cleanup • Schema Markup • Speed Optimization • Etsy
MORE ALL PROJECTS
MORE PROJECTS

All Client Websites

A full overview of all active client websites managed and developed by the WordPress97 team.
E-Commerce

WooCommerce store for wooden wedding rings. Product pages, AI-generated imagery, Etsy integration.

E-Commerce

Tungsten rings store with full WooCommerce catalog management, pricing tables, and SEO optimization.

Medical Spa

Full website management, service pages, and Google Ads for a premium medical spa brand.

Surgical Practice

Service page builds, SEO optimization, and patient lead generation forms for a surgery clinic.

Aesthetics

WordPress management, new aesthetic service pages, and before/after gallery integration.

Urgent Care

Multi-service urgent care website with local SEO, booking forms, and insurance information pages

Med Spa

Complete new WordPress website for a toxin & dermal filler med spa with service pages and GA4.

Health & Wellness

Webflow website management, content updates, and SEO for a health and wellness brand.

Finance

Clean, professional WordPress build for an accounting firm with lead capture and SEO setup.

SaaS / AI

Webflow-based SaaS website with advanced layout, animations, and conversion-focused design.

SEO Agency

Full SEO agency website built in WordPress with service pages, blog, and lead generation system.

Tourism

GA4 setup, Google Ads management, FareHarbor booking integration, and local SEO for Hawaii tours.

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