A beautiful website and strong Google rankings are essential — but they are the foundation, not the full picture. Digital marketing is how you actively drive qualified traffic to that foundation, convert visitors into leads, and turn leads into paying customers. Done correctly, it is the engine that makes everything else work harder.
We have managed Google Ads accounts for medical spas in Chicago, tourism businesses in Hawaii, real estate firms in New England, and e-commerce stores across the USA. We have cleaned 50,000+ email records for a single client, built outreach campaigns reaching 10,000+ targeted contacts per month, and restructured Google Ads accounts that were bleeding budget on irrelevant searches.
At WordPress97, digital marketing is not a separate department that runs in isolation — it is integrated with your website, your SEO, and your analytics. Every campaign we run is tracked end-to-end: from the first ad click to the form submission, the booking, or the purchase. We report on the metrics that matter to your revenue, not the ones that just look impressive on a slide.
We manage digital marketing across four primary channels, each with a distinct role in your customer acquisition funnel. The right mix depends on your business, your market, and your goals — and we will tell you honestly which channels to prioritise and which to skip.
Google Ads is the fastest way to get your business in front of people who are actively searching for exactly what you offer. But it is also one of the fastest ways to burn through a marketing budget with nothing to show for it — if the account is built wrong, targeted poorly, or left unmanaged.
We have taken over Google Ads accounts that were spending $2,000+ per month on clicks from completely irrelevant searches. We have restructured campaigns that had one ad group per campaign, no negative keywords, and landing pages that had nothing to do with the ad copy. The waste is common. The fix is structured, methodical work.
Cold email outreach — done correctly — is one of the most cost-effective B2B lead generation strategies available. Done incorrectly, it destroys your domain reputation, lands in spam folders, and generates zero responses. The difference is in the infrastructure, the targeting, and the sequence design.
We have built and managed outreach campaigns for clients reaching 10,000+ targeted contacts per month. We cleaned 50,000+ email records for naacc.com using MillionVerifier, configured DKIM/SPF/DMARC authentication on the sending domain, and set up Pipl.ai outreach sequences that delivered into primary inboxes — not spam. Here is how we approach every email campaign:
Too many digital marketing agencies report on impressions, reach, and follower counts. These are activity metrics, not business metrics. At WordPress97, every monthly report focuses on the numbers that actually determine whether your marketing investment is working.
How much you spend in ads or outreach to generate one qualified enquiry. We track this by channel so you know exactly where your budget works hardest.
The percentage of ad clicks or email opens that result in a form fill, call, or booking. We optimise landing pages and ad copy to maximise this.
For e-commerce clients: the revenue generated per dollar of ad spend. For service businesses: the booked revenue attributable to each campaign.
The full cost to acquire one paying customer — accounting for lead quality, sales close rate, and average deal value. The metric that matters most.
For campaigns targeting branded and non-branded terms: the correlation between ad position, Quality Score, and cost per click — optimised monthly.
For outreach campaigns: the percentage of contacts who reply positively. Industry benchmark is 2–5%. Our targeted, personalised sequences consistently exceed this.
Every campaign we manage follows a structured launch-and-optimise cycle. Nothing launches without a strategy. Nothing continues without data. Here is exactly how we work month to month.
Before spending a single dollar on ads, we audit what you currently have: existing Google Ads account (if any), current website conversion rate, tracking setup, and competitor ad strategies. We define clear, measurable campaign goals: cost per lead target, monthly lead volume target, ROAS target for e-commerce. Goals are written into your campaign brief before we begin.
We build detailed audience profiles: who your ideal customer is, what search queries they use, what their job title is (for B2B outreach), what platforms they use, and what stage of the buying journey they are at. For Google Ads, this drives our keyword and match type strategy. For email outreach, it drives our Apollo.io search filters. For social ads, it drives our Facebook audience segments.
We build every campaign from scratch — even if you have an existing account, we typically rebuild the structure rather than patch poor foundations. Google Ads campaigns are built with tight ad groups, relevant landing pages, full negative keyword lists, and 3 RSA variants per ad group. Email campaigns are set up with warmed inboxes, verified lists, and personalised sequences. Tracking is verified before any spend begins.
The first 2 weeks of any new campaign are primarily data collection. We monitor closely but make minimal changes — allowing the Google Ads algorithm to gather enough impressions and click data to optimise effectively. We watch for obvious problems (irrelevant search terms, low Quality Scores, landing page issues) and fix these immediately, but resist the urge to over-optimise before the data is statistically meaningful.
Every month includes: a weekly search term audit (add negatives, expand on high-converting terms), a bid strategy review (adjust target CPA/ROAS as data accumulates), an ad copy performance analysis (pause losers, write new challengers), a landing page conversion review (identify drop-off points), and a budget reallocation between campaigns based on actual performance data — not original assumptions.
We migrate the site from staging to your live hosting environment, configure DNS, enforce HTTPS, verify Google Search Console and GA4 are recording correctly, and run a final 40-point quality assurance checklist. You receive a handover document with all login credentials, plugin licences, and a basic CMS training guide so you can manage your own content going forward.
Once a campaign is producing consistent results at an acceptable cost per lead, we discuss scaling: increasing budget, expanding to new keywords or geographies, adding remarketing campaigns to recapture visitors who did not convert, or layering in email outreach to warm up prospects who clicked but did not enquire. Growth is systematic, not spontaneous.
Premier Med Spa Chicago had an existing Google Ads account that had never been properly structured. Campaigns were mixing unrelated services in single ad groups, the account had no negative keyword list, and conversion tracking was not configured — meaning the team had no idea which ads were generating actual bookings. Ad spend was running at several thousand dollars per month with no attribution data to justify it. Meanwhile, the website was not set up to capture leads efficiently: no live chat, no booking integration, and a contact form that was receiving spam.
WordPress97 performed a full Google Ads account restructure: new campaign architecture organised by service category, tight ad groups with 3 RSA variants each, a comprehensive negative keyword list, and a full conversion tracking setup in GA4 and Google Ads. The Square booking system was integrated into the website so ad traffic could convert directly to appointments. Tawk.to AI live chat was installed to capture visitors who were not ready to book. A remarketing campaign was added to re-engage website visitors who had viewed service pages but not converted.
Google Ads restructured and tracking correctly | Square booking live on service pages | Live chat capturing leads 24/7 | Remarketing campaign active
| Full conversion attribution in GA4
For NAACC (real estate appraisal firm, New England), WordPress97 built a full email outreach infrastructure from scratch. The client had a database of 50,000+ contacts that had never been properly managed: unverified addresses, no authentication records, and no sending infrastructure. We cleaned the entire list with MillionVerifier, configured DKIM/SPF/DMARC on the sending domain, set up Pipl.ai with personalised outreach sequences, and established inbox rotation to maintain deliverability at scale. The result was a working outreach machine that regularly generated inbound responses from targeted prospects.
For a Hawaii-based snorkelling tour operator, WordPress97 set up Google Ads and GA4 from scratch. The account was built to target Hawaii-specific tourism searches — people actively planning activities during an upcoming trip. FareHarbor booking integration was configured so ad clicks converted directly to bookings. Local SEO was run in parallel to capture organic traffic for the same search queries. Google Ads and organic search worked together as a unified acquisition strategy, each reinforcing the other.
It depends on your industry, location, and competition level. For a local service business in a mid-size US city, a starting budget of $500–$800 per month in ad spend is enough to gather meaningful data and generate initial leads. For competitive industries like medical services, legal, or financial services in major cities (Chicago, New York, LA), a minimum of $1,500–$3,000 per month in ad spend is typically needed to compete effectively. We will give you a specific recommendation after reviewing your market during the discovery call.
Our management fee covers strategy, campaign building, monitoring, optimisation, and reporting — the professional work done by our Digital Marketer. The ad spend is the money that goes directly to Google or Meta and is paid by you directly to those platforms. We never touch your ad spend budget. This separation is standard practice for reputable agencies and ensures complete transparency over where every dollar goes.
Unlike SEO, Google Ads can generate leads from day one of launch. However, the first 2–4 weeks are a data collection phase where the algorithm learns which searches and audiences convert best. Campaigns typically reach peak efficiency at 6–8 weeks once we have enough data to optimise bids, ad copy, and targeting decisions. We set clear expectations about the ramp-up period before every campaign launch.
Yes — this is one of our most common requests. We perform a full account audit, identify the structural and strategic problems, and present you with a remediation plan before making any changes. In most cases, we recommend rebuilding the campaign structure rather than patching existing campaigns, because poor foundations compound poor results. We have fixed accounts that were wasting over 60% of ad spend on irrelevant searches.
Cold email outreach is the practice of sending personalised emails to individuals or businesses who have not previously contacted you, with the goal of starting a business conversation. When done correctly — with proper opt-out mechanisms, honest sender identity, and relevant targeting — B2B cold email is legal in the USA under CAN-SPAM. We comply with all applicable regulations and include unsubscribe mechanisms in every outreach sequence. We do not do spam — we do targeted, personalised, professional outreach.
HighLevel is a CRM (Customer Relationship Management) platform that handles lead capture, follow-up automation, pipeline tracking, appointment scheduling, and SMS/email workflows in one place. It is particularly powerful for service businesses that generate leads online and need to follow up quickly and consistently. On our Enterprise plan, we set up HighLevel for you, connect it to your website and Google Ads, and build automation workflows so no lead falls through the cracks. Whether you need it depends on your lead volume and current follow-up process — we will advise during the discovery call.
On our Professional and Enterprise plans, we run paid social ad campaigns (Facebook/Instagram). On the Enterprise plan, we also include organic social media management: a monthly content calendar, 12 posts per month across up to 3 platforms, and community management responses. Organic social media alone rarely drives significant business leads, so we always recommend a paid + organic approach where budget allows.
Yes. We configure conversion tracking in GA4 and Google Ads for your specific conversion actions: Square bookings, FareHarbor reservations, WooCommerce purchases, HighLevel form submissions, phone calls (via call tracking), and contact form fills. This means every lead generated through Google Ads is attributable to the specific campaign, ad group, keyword, and ad that produced it — giving you the data to make smart scaling decisions.
