Pricing

Transparent pricing for every stage of your business growth.

OUR PRICING PHILOSOPHY

Honest Pricing. No Surprises. Real Results.

At WordPress97, we believe pricing should be as clear as the results we deliver. We have been building, optimising, and managing websites for US-based businesses since 2012 — and in that time, we have learned that vague quotes and hidden fees destroy trust before a project even begins.

Every price below reflects our team of 10 specialists, 14+ years of combined expertise, and a genuine commitment to measurable results — not just deliverables. Whether you are a small business owner launching your first website or a growing company that needs a full-service digital partner, we have a plan built for you.

All plans include a FREE 30-minute discovery call | No contracts — cancel anytime | Money-back guarantee on select plans
SERVICE 1 OF 7

WordPress Development

Custom WordPress websites built with Elementor, Divi, or bespoke themes. From simple brochure sites to complex WooCommerce stores — we build fast, beautiful, conversion-optimised websites that rank.

STARTER

For Small Businesses And Personal Brands Getting Online

From $500 – $1,200

What's Included

  • Up to 5 pages (Home, About, Services, Contact + 1 custom)
  • Elementor page builder with your brand colours and fonts
  • Mobile-responsive design (all devices)
  • Basic on-page SEO setup (titles, meta, H1/H2 structure)
  • Contact form with email notifications
  • Google Analytics 4 (GA4) installation
  • SSL certificate configuration
  • PageSpeed score of 80+ guaranteed
  • 1 round of revisions included
  • 30-day post-launch support

Ideal For

Freelancers, coaches, local service providers, startups launching their first professional website.

Timeline: 7–14 business days.

PROFESSIONAL

For Growing Businesses That Need A Powerful Online Presence

From $1,500 – $4,000

What's Included

  • Up to 15 pages including service/product detail pages
  • Custom Elementor or Divi design (no templates — built for your brand)
  • WooCommerce integration (up to 50 products) if required
  • Advanced on-page SEO with keyword mapping and schema markup
  • Google Search Console setup and verification
  • Speed optimisation — WP Rocket + Imagify (target: 90+ PageSpeed)
  • GA4 + Google Tag Manager full setup
  • Live chat integration (Tawk.to AI)
  • Booking/appointment system if required (Square, FareHarbor, similar)
  • Blog setup with category and tag structure
  • 2 rounds of revisions included
  • 60-day post-launch support
  • Monthly performance report (first month free)

Ideal For

Medical practices, law firms, real estate agencies, service-based businesses, e-commerce stores. Similar to work done for premier-allergy.com, premiermedspachicago.com, and dadeconstruction.com.

Timeline: 14–28 business days.

ENTERPRISE

For Established Businesses Needing A Full Digital Platform

From $5,000+ (Custom Quote)

What's Included

  • Unlimited pages — full website architecture planned from scratch
  • 100% custom WordPress theme (no page builder — pure PHP/HTML/CSS/JS)
  • Advanced WooCommerce or membership site functionality
  • Multi-location SEO structure (separate landing pages per location/city)
  • Full technical SEO audit and implementation
  • CRM and third-party API integrations (HighLevel, HubSpot, Salesforce, etc.)
  • Advanced security hardening (firewall, DKIM/SPF/DMARC, malware scanning)
  • Cloudflare setup and CDN optimisation
  • Custom Telegram Bot or automation integrations
  • Staff training session (2 hours via Zoom)
  • Full handover documentation
  • 90-day post-launch support included
  • Dedicated Project Manager throughout

Ideal For

Multi-location businesses, SaaS companies, agencies, healthcare networks, e-commerce platforms with large product catalogues. Similar to builds for naacc.com (50+ SEO pages) and cfoly.ai.

Timeline: 4–10 weeks depending on scope. Contact us for a custom quote.

SERVICE 2 OF 7

SEO & Google Rankings

Data-driven SEO that puts your business on the first page of Google. We use Google Search Console, SE Rank Tracker, and proven keyword strategies to drive organic traffic that converts.

STARTER

For New Websites Or Businesses Starting Their SEO Journey

From $300 / Month

What's Included

  • Keyword research (up to 30 target keywords)
  • On-page SEO optimisation (title tags, meta descriptions, H tags)
  • Google Search Console setup and error monitoring
  • GSC crawl error and 404 fix report
  • Basic schema markup (LocalBusiness, Organization)
  • Monthly keyword ranking report
  • 1 SEO-optimised blog post per month
  • Competitor keyword gap analysis (one-time)

Ideal For

New websites, local businesses, small service providers taking their first steps in SEO.

Minimum 3-month commitment recommended for measurable results.

PROFESSIONAL

For Businesses Ready To Compete Seriously In Google Rankings

From $700 / Month

What's Included

  • Keyword research and mapping (up to 100 target keywords)
  • Full on-page SEO audit and implementation
  • Technical SEO: Core Web Vitals, mobile usability, crawlability
  • Advanced schema markup (FAQ, Service, Review, BreadcrumbList)
  • Local SEO: Google Business Profile optimisation
  • Link building outreach (5+ quality backlinks per month)
  • GSC error cleanup — fix 404s, redirect chains, duplicate meta
  • 4 SEO-optimised blog posts per month
  • SE Rank Tracker setup and monthly rank report
  • Google Analytics 4 goal tracking and conversion setup
  • Monthly performance report with actionable insights

Ideal For

Established businesses, medical practices, law firms, real estate. Comparable to SEO work delivered for premier-allergy.com (5-location SEO) and premiermedspachicago.com (15 service pages ranked).

Minimum 3-month commitment. Results typically visible from month 2.

ENTERPRISE

For Multi-location Businesses And Competitive Markets

From $1,500 / Month (Custom Quote)

What's Included

  • Full SEO strategy across unlimited pages and locations
  • 50+ keyword cluster targeting with content silo architecture
  • Technical SEO: server-side rendering, log file analysis, crawl budget optimisation
  • Advanced local SEO: multi-location GBP management, local citation building
  • Link building campaign (15+ quality backlinks per month)
  • Email outreach campaigns (Pipl.ai / Apollo.io / MillionVerifier)
  • 8+ SEO-optimised long-form articles per month
  • Competitor deep-dive analysis — quarterly
  • GSC + GA4 custom dashboard
  • Weekly rank tracking and bi-weekly performance calls
  • Penalty recovery and algorithm update response

Ideal For

Multi-location businesses, national service providers, healthcare networks, e-commerce with hundreds of product pages. As delivered for naacc.com (50+ SEO pages, 50,000+ email records cleaned) and konasnorkeling.tours (Google Ads + local SEO).

Custom pricing based on industry competitiveness and location count. Contact us.

SERVICE 3 OF 7

Web Design & UI/UX

Conversion-focused design across WordPress, Wix, Squarespace, Shopify, and Webflow. Our UI/UX Designer works in Figma and Canva to create layouts that are not just beautiful — they turn visitors into customers.

STARTER

Professional Design Refresh Or New Platform Build

From $400 – $900

What's Included

  • Full homepage redesign (Elementor, Wix, or Squarespace)
  • Mobile-first responsive layout
  • Brand colour and typography application
  • Canva-designed hero banners and section graphics
  • CTA button placement and above-the-fold optimisation
  • Contact form redesign
  • 1 round of design revisions

Ideal For

Small businesses needing a visual refresh without a full rebuild. Wix or Squarespace users wanting professional design without migrating.

Timeline: 5–10 business days.

PROFESSIONAL

Full Website Design With UI/UX Strategy

From $1,200 – $3,000

What's Included

  • Figma wireframes and prototype before build begins
  • Full website design (up to 12 pages) — WordPress, Shopify, or Webflow
  • Custom section layouts: hero, features, testimonials, pricing, FAQ, CTA
  • Conversion-focused UX: trust signals, social proof, urgency elements
  • Before/after gallery section (for medical spas, aesthetics, dental practices)
  • AI-generated imagery and branded visuals (Adobe Photoshop, Canva)
  • Accessibility: contrast ratios, alt text, keyboard navigation
  • 2 rounds of revisions included

Ideal For

Medical spas, e-commerce brands, professional service firms, agencies. As designed for premiermedspachicago.com and drrandylindgren.com (before/after gallery).

Timeline: 10–21 business days.

ENTERPRISE

Brand-level Design System And Full Platform

From $3,500+ (Custom Quote)

What's Included

  • Full design system: typography scale, colour palette, component library
  • Figma design file handover (reusable components, style guide)
  • Multi-page website design across all templates and post types
  • Shopify or Webflow custom design with animations and micro-interactions
  • E-commerce product page design optimised for conversion
  • Custom iconography and illustration assets
  • UX audit of existing website with heatmap analysis
  • A/B testing recommendations and split-page variants
  • 3 rounds of revisions + final sign-off session

Ideal For

E-commerce brands, SaaS companies, funded startups, healthcare groups needing a polished digital identity. As delivered for cfoly.ai (Webflow animations) and hibiscus.health (Webflow management).

Timeline: 3–6 weeks. Contact us for a custom quote.

SERVICE 4 OF 7

Digital Marketing & Google Ads

ROI-focused digital marketing: Google Ads (PPC), email outreach, lead generation, and social media campaigns. We have managed Google Ads for medical spas, tourism businesses, and e-commerce stores across the USA.

STARTER

For Businesses Launching Their First Paid Campaign

From $400 / Month (+AD Spend)

What's Included

  • Google Ads account setup and campaign structure
  • Up to 2 ad campaigns (Search)
  • Keyword research for PPC (negative keyword list included)
  • Ad copywriting — 3 ad variants per campaign
  • Conversion tracking setup (GA4 + Google Ads)
  • Monthly performance report
  • Recommended ad spend: $300–$700/month (billed separately)

Ideal For

Small businesses, local service providers, new e-commerce stores running their first Google Ads campaign.

Agency management fee listed. Ad spend is separate and paid directly to Google.

PROFESSIONAL

For Businesses Scaling Paid Traffic And Lead Generation

From $900 / Month (+ Ad Spend)

What's Included

  • Full Google Ads restructure or new build (Search + Display + Remarketing)
  • Up to 6 ad campaigns with ad group segmentation
  • Landing page recommendations and CRO review
  • A/B testing of ad copy and landing pages
  • Email outreach campaigns via Pipl.ai / Apollo.io (up to 2,000 leads/month)
  • Lead list building and email verification (MillionVerifier)
  • Social media ad campaign (Facebook/Instagram) — 1 campaign
  • Full conversion tracking: form fills, calls, bookings, purchases
  • Bi-weekly performance review and budget optimisation
  • Recommended ad spend: $1,000–$3,000/month

Ideal For

Medical spas, law firms, e-commerce brands, service businesses wanting consistent lead flow. As managed for premiermedspachicago.com (Google Ads restructure) and konasnorkeling.tours (Google Ads + local).

Agency management fee listed. Ad spend paid directly to Google/Meta.

ENTERPRISE

Full-funnel Digital Marketing Strategy

From $2,000 / Month (+ Ad Spend)

What's Included

  • Full-funnel strategy: awareness, consideration, conversion, retention
  • Google Ads: Search, Display, Shopping, YouTube, Remarketing
  • Email outreach at scale: 10,000+ targeted contacts/month via PlusVibe/SendingReach
  • DKIM/SPF/DMARC setup for deliverability (as done for naacc.com — 50,000+ records cleaned)
  • HighLevel CRM setup and automation workflows
  • Social media management: content calendar, 3 platforms, 12 posts/month
  • Influencer or partnership outreach (niche-dependent)
  • Monthly CMO-level strategy report
  • Dedicated Digital Marketer as your point of contact
  • Recommended ad spend: $3,000+/month

Ideal For

Multi-location businesses, e-commerce brands, SaaS companies, healthcare groups with aggressive growth targets.

Custom pricing available. Includes dedicated account manager and monthly strategy call.

SERVICE 5 OF 7

Website Security & Maintenance

Proactive security monitoring, malware removal, plugin updates, backups, and speed optimisation. We keep your website running at peak performance — so you never have to worry about it going down or getting hacked.

STARTER

Essential Maintenance For Small WordPress Sites

From $99 / Month

What's Included

  • Weekly WordPress core, theme, and plugin updates
  • Daily offsite backups (30-day retention)
  • Monthly malware scan and security report
  • Uptime monitoring (alerts within 5 minutes of downtime)
  • Basic speed optimisation check
  • Email support — response within 1 business day

Ideal For

Small business websites, personal brands, local service providers with 1–5 page websites that need reliable maintenance without the overhead.

One-time malware removal: $149 flat rate (separate from retainer).

PROFESSIONAL

Comprehensive Security And Performance Management

From $229 / Month

What's Included

  • Daily WordPress core, theme, and plugin updates (tested before deployment)
  • Real-time offsite backups (90-day retention, one-click restore)
  • Advanced malware removal and site hardening (Wordfence/Sucuri)
  • Firewall configuration and IP blocking
  • SSL certificate monitoring and renewal
  • Monthly PageSpeed audit and optimisation (WP Rocket + Imagify)
  • GSC error monitoring: 404 cleanup, redirect management
  • 1 hour/month of development time included (minor edits, content updates)
  • Monthly security and performance report
  • WhatsApp support — response within 4 hours

Ideal For

E-commerce stores, medical practices, law firms, businesses with active websites and revenue depending on uptime. As provided for premier-allergy.com (speed 38 to 91) and mensweddingbands.com (280+ GSC errors fixed).

Emergency response (hacked site recovery) prioritised for retainer clients.

ENTERPRISE

Mission-critical Protection For High-traffic Websites

From $499 / Month

What's Included

  • Continuous security monitoring with incident response SLA (4-hour response)
  • Advanced DKIM/SPF/DMARC email authentication setup and monitoring
  • Cloudflare DDoS protection and CDN configuration
  • Penetration testing report — quarterly
  • Database optimisation and query performance monitoring
  • Staging environment management (test updates before going live)
  • 5 hours/month of development time included
  • Dedicated Security Expert as your point of contact
  • Emergency hotline via WhatsApp — 24/7 for critical incidents
  • Quarterly security audit report

Ideal For

High-traffic e-commerce sites, healthcare platforms, SaaS products, businesses where a 1-hour outage means significant revenue loss.

Custom enterprise security contracts available. Contact us for multi-site pricing.

SERVICE 6 OF 7

Site Migration & Hosting

Stress-free website migrations with zero downtime. We specialise in Flywheel, IONOS, WP Engine, and GoDaddy migrations — including DNS, SSL, and full database transfers. We have migrated e-commerce stores with zero downtime in 24 hours.

STARTER

Single Site Migration To Your New Host

From $199 (One-Time)

What's Included

  • Full website files and database migration
  • DNS propagation management
  • SSL certificate installation on new host
  • Post-migration testing: forms, links, images, checkout
  • Old host backup retained for 30 days
  • Supports: Flywheel, IONOS, GoDaddy, SiteGround, Bluehost, WP Engine

Ideal For

Small business owners wanting to move their website to a better, faster host without technical headaches.

Timeline: 24–48 hours. Zero downtime guarantee.

PROFESSIONAL

Migration + Hosting Setup + Performance Configuration

From $399 (One-Time) + Hosting

What's Included

  • Full migration (files, database, email accounts if applicable)
  • New hosting account setup and server configuration
  • Cloudflare integration for speed and security
  • WP Rocket and Imagify installation and configuration
  • PageSpeed benchmark before and after (target: 90+ post-migration)
  • Full redirects map (if changing domain structure)
  • GA4 and GSC re-verification post-migration
  • Email deliverability setup: DKIM/SPF/DMARC configuration
  • Post-migration monitoring for 14 days

Ideal For

Businesses migrating to premium hosting (Flywheel, WP Engine) who also want performance and deliverability improvements. As completed for dadeconstruction.com (new Flywheel build, speed 65 to 91).

Timeline: 48–72 hours for full migration and configuration.

ENTERPRISE

Multi-site Migration And Managed Hosting Strategy

Custom Quote

What's Included

  • Multi-site or network migration (WordPress Multisite, multiple domains)
  • Full infrastructure review and hosting recommendation report
  • Staging environment setup on new host
  • Load testing and scalability assessment
  • Automated backup configuration (daily/hourly depending on traffic)
  • CDN setup (Cloudflare or host-native)
  • Post-migration SEO audit (ensure no ranking loss)
  • 30-day post-migration support
  • Documentation: server specs, access credentials, DNS records

Ideal For

Agencies managing multiple client sites, e-commerce platforms with high traffic, businesses with complex multi-domain setups.

Contact us for a custom quote. Timeline depends on number of sites and complexity.

SERVICE 7 OF 7

Content Writing & Copywriting

SEO-optimised content that ranks on Google, builds authority, and converts readers into customers. Our SEO Content Writer produces keyword-targeted blog articles, service pages, location pages, landing pages, case studies, FAQ sections, email sequences, and product descriptions — all in your brand voice, keyword-mapped before writing begins, and delivered with full meta data ready to publish.

STARTER

For Businesses Building A Consistent Blog Presence

From $300 / Month

What's Included

  • 4 SEO blog articles per month (up to 1,000 words each)
  • Keyword research included for every piece
  • SEO title and meta description written for each article
  • H1–H3 heading structure applied
  • Internal link recommendations
  • 1 round of revisions per piece
  • Delivered as formatted Word documents ready to publish

Ideal For

Businesses with no blog or thin content, local service providers wanting consistent organic traffic growth.

Per-piece option from $80/article. Volume discounts apply at 8+ pieces/month.

PROFESSIONAL

For Seo-led Content Growth Across Multiple Content Types

From $700 / Month

What's Included

  • 8 pieces per month — mix of blog articles, service pages, and location pages
  • Full keyword mapping per piece (primary + secondary keywords)
  • FAQPage schema sections included
  • Internal linking strategy applied across all pieces
  • Meta data for all pieces
  • Featured snippet targeting
  • 2 rounds of revisions per piece
  • Monthly content calendar planned in advance
  • American English, US-audience focused throughout

Ideal For

Service businesses, healthcare practices, e-commerce stores, agencies wanting steady SEO content growth. As delivered for naacc.com (50+ pages) and premiermedspachicago.com (15 service pages).

Minimum 1-month engagement. Cancel with 30 days notice.

ENTERPRISE

Full-scale Content Production Across All Content Types

From $1,500 / Month

What's Included

  • 20+ pieces per month — all content types included
  • Full content architecture build (service pages, location pages, blog, FAQ)
  • Product descriptions for WooCommerce / Shopify / Etsy catalogues
  • Email sequences and outreach copy
  • Case study writing (Challenge / Solution / Results format)
  • White-label delivery option (no bylines — for agencies)
  • WordPress publishing included (categories, tags, meta, schema)
  • Dedicated SEO Content Writer assigned to your account
  • Monthly content calendar and performance review

Ideal For

Multi-location businesses, e-commerce platforms, SaaS companies, agencies needing white-label content at scale, businesses rebuilding their entire content architecture.

Contact us for custom per-piece pricing on large catalogues (100+ product descriptions).

Content Type
Word Count
Per-Piece Rate (one-off)
MONEY-BACK
OUR GUARANTEE

Our Money-Back Guarantee

14-Day Money-Back Guarantee

If you are not completely satisfied with the quality of our work within the first 14 days of your project, we will refund your deposit in full — no questions asked.

Applies to: WordPress Development, Web Design, and SEO projects. We build with pride and stand behind every line of code, every pixel, and every optimised keyword.

No Long-Term Contracts

Monthly retainer plans (SEO, maintenance, marketing) can be cancelled with 30 days notice. No lock-in. No penalty.

Transparent Invoicing

Every invoice shows exactly what you are paying for. No surprise charges. No hidden platform fees. What you agree on is what you pay.

Results-Focused KPIs

We measure PageSpeed scores, keyword rankings, lead counts, and conversion rates — not vanity metrics. Every monthly report tells you exactly what changed and why.

Need Something Bespoke? Let's Talk.

Not every project fits neatly into a Starter, Professional, or Enterprise box — and that is perfectly fine. We build custom package quotes for:

  • Multi-service bundles (e.g. WordPress build + SEO + monthly maintenance at a combined rate)
  • Long-term retainer agreements (6 or 12 months) with discounted monthly rates
  • White-label services for agencies who need WordPress, SEO, or design work under their own brand
  • Non-profit and charity organisations — discounted rates available on request
  • Rush projects requiring expedited timelines (24–72 hour turnarounds for certain services)
  • Multi-site management for businesses running 3 or more websites
YOUR INVESTMENT GIVES BACK

10% of Every Invoice Goes Further Than Your Website

When you invest in WordPress97, you invest in more than your business.

We commit 10% of all revenue to three causes: clean water for remote communities in Pakistan, school fees and stationery for underprivileged children, and food and medical care for rescued animals. This is not a marketing tactic — it is our promise.

Clean Water

Villages where children walk miles for muddy water. We install hand pumps and clean water systems. Clean water is not a luxury. It is a right.

Education

When you hire WordPress97, you help a child go to school tomorrow morning. School fees, books, and stationery covered.

Animal Rescue

They cannot speak or ask for help. But they feel every bit of it. We fund food, treatment, and shelter for rescued animals.

FREQUENTLY ASKED QUESTIONS

Pricing FAQ

The prices shown are starting points — your exact quote will depend on the scope, complexity, number of pages, integrations required, and your timeline. All quotes are provided in writing before any work begins. There are never any hidden charges.

For project-based work (websites, migrations, design), we typically take a 50% deposit to begin and the remaining 50% upon completion and sign-off. For monthly retainers (SEO, maintenance, marketing), payment is due at the start of each month.

We accept bank transfer (wire/ACH), PayPal, Wise (TransferWise), and Payoneer. For US clients, Wise is the most convenient and cost-effective option. Payment instructions are included on every invoice.

Absolutely. Many clients start with a Starter website and upgrade to Professional as their business grows. We will credit the value of your original Starter work against the upgrade cost — so you never pay twice for the same foundation.

Yes. Clients who commit to a 6-month or 12-month retainer for SEO, maintenance, or digital marketing receive a 10–15% discount on the monthly fee. Contact us to discuss your specific needs and we will structure the most cost-effective package for you.

Every monthly report includes: keyword ranking changes (SE Rank Tracker), GSC impressions and clicks, GA4 traffic and conversion data, PageSpeed score, completed tasks for the month, planned tasks for the next month, and any recommended actions. You always know exactly what your money is doing.

That is very common — most of our clients bundle services. For example, a new WordPress build often includes SEO setup, GA4 configuration, and ongoing maintenance. We build custom packages that bundle multiple services at a lower combined rate than purchasing each separately.

We recommend a minimum of 3 months for SEO (as results take time to build) and 1 month for maintenance and digital marketing. However, there is no enforced lock-in — you can cancel monthly retainers with 30 days written notice at any time.

Yes — while our primary client base is US businesses, we work with clients in the UK, Canada, and globally. Pricing remains the same regardless of your location.

READY TO GET STARTED?

Choose a plan or contact us for a custom quote. All plans include a free 30-minute discovery call.