Every day, thousands of people in your area — and across the USA — type searches into Google that are directly relevant to your business. They are looking for a medical spa in Chicago, a real estate appraiser in New England, a snorkelling tour in Hawaii, or a WordPress developer who actually knows what they are doing. The question is: when they search, do they find you?
If your website is not on the first page of Google, the answer is almost certainly no. Over 90% of all clicks go to results on page one. Page two, for most search queries, is where websites go to be invisible. And simply having a website is not enough — it needs to be built, structured, and maintained in a way that tells Google exactly what you do, who you serve, and why you are the best answer to your customers’ questions.
That is what we do. At WordPress97, SEO is not a set-it-and-forget-it checkbox on a project scope. It is an ongoing, data-driven strategy that we have been executing for US businesses since 2012. We use Google Search Console, SE Rank Tracker, structured keyword mapping, and proven on-page and technical techniques to move the needle — not just report on it.
Below is the full scope of what the WordPress97 SEO team delivers. Every engagement is built on this foundation — the specific mix depends on your plan level and business goals.
Schema markup is structured data code that tells Google exactly what your content means — not just what it says. When implemented correctly, it can earn your site rich results in search: star ratings, FAQ dropdowns, breadcrumb trails, and sitelinks that make your listing stand out from every competitor on the page.
Most agencies either skip schema entirely or apply only the most basic Organisation markup. We go further — implementing the full range of schema types relevant to your industry, tested and validated using Google’s Rich Results Test before every deployment.
Every SEO recommendation we make is backed by data from industry-leading tools. We do not rely on gut feelings or generic best-practice lists — we audit your specific website, your specific competitors, and your specific market to build a strategy that fits your business.
SEO without a process is just guessing. Here is exactly how the WordPress97 SEO team works from your first consultation through to ongoing monthly delivery. Every step is documented and reportable.
Before touching anything, we conduct a comprehensive audit of your current website: technical health (crawl errors, broken links, duplicate content, indexation issues), on-page signals (title tags, meta, headings, content quality), speed performance, backlink profile, and current keyword rankings. You receive a written baseline report that benchmarks exactly where you start — so you can measure every gain.
We research every relevant keyword for your business — from high-volume head terms to long-tail, low-competition phrases that convert better. Each keyword is assigned to a specific page on your website (keyword mapping), ensuring no two pages compete with each other for the same term. We categorise keywords by search intent: informational, navigational, commercial, and transactional.
Every page on your website is reviewed and optimised: title tags rewritten to include primary keywords within 60 characters, meta descriptions crafted to drive clicks, H1–H3 headings restructured for both SEO and readability, image alt text added, internal links improved, and content gaps identified. For pages that are thin on content, we flag them for the content writer.
We work through the technical audit findings: fixing 404 errors and implementing 301 redirects, submitting an updated XML sitemap to Google Search Console, resolving Core Web Vitals issues, ensuring all pages are mobile-responsive, removing duplicate content (including duplicate meta data across similar pages), and configuring canonical tags where needed. For e-commerce sites, we address product page duplication systematically.
For location-based businesses, we optimise your Google Business Profile: business category, description, services, opening hours, photos, and Q&A. We build or clean up local citations (consistent NAP data across directories). For multi-location businesses, we create dedicated landing pages for each service area, each targeting localised keywords. As delivered for premier-allergy.com across five Chicago-area locations.
Structured data is implemented across all relevant page types using JSON-LD format (Google's preferred method). Every schema deployment is validated using Google's Rich Results Test before going live. We implement FAQPage schema on FAQ sections to earn expanded SERP listings, Service schema on service pages, and LocalBusiness schema on contact and about pages.
Content is the fuel that powers SEO rankings long-term. We develop a monthly content calendar based on your keyword gaps and competitor analysis. Our SEO Content Writer produces fully optimised articles, service page expansions, and FAQ content that targets real search queries. All content passes our quality checklist: keyword density, readability score, internal links, schema, and image optimisation.
Domain authority grows through quality backlinks from relevant, trustworthy websites. We conduct manual outreach to acquire guest posts, resource page placements, and editorial mentions. We never use link farms, private blog networks (PBNs), or purchased links — tactics that earn short-term gains but long-term penalties. Every link we build is one you can be proud of.
At the end of every month, you receive a comprehensive performance report: keyword ranking changes (every tracked keyword, every position), GSC impressions and click data, GA4 organic traffic trends, completed tasks, and planned actions for the next month. We also flag any algorithm updates that may have affected your rankings and adjust strategy accordingly.
NAACC (North American Association of Certified Appraisers) had a WordPress website with almost no organic visibility. They were not ranking for their core real estate appraisal keywords in New England. Their email database of 50,000+ contacts had poor deliverability due to unverified addresses and missing DKIM/SPF/DMARC authentication. They needed both a content-led SEO strategy and a working outreach infrastructure — fast.
WordPress97 built 50+ fully SEO-optimised pages: service pages for each appraisal type, location pages for each target city and state, and supporting content to establish topical authority. An AI chat system was integrated to capture leads 24/7. We cleaned all 50,000+ email records using MillionVerifier, configured DKIM/SPF/DMARC for the domain, and set up Pipl.ai for outreach automation. Lead generation forms were installed across all key pages.
50+ SEO pages live | Rankings improved dramatically within 3 months | 50,000+ emails cleaned | DKIM/SPF/DMARC active | AI chat capturing leads 24/7
For a multi-location allergy practice in the Chicago area, we built a five-location SEO structure with dedicated service area pages for each location. Combined with technical fixes (PageSpeed from 38 to 91, 404 cleanup, reCAPTCHA) and schema markup, the practice moved to page one for allergy-related searches across its five target locations. As confirmed by Dr. John G. Latall: the website went from barely loading to ranking #1 for key services in Chicago.
For this WooCommerce jewellery store, we resolved 280+ Google Search Console errors — a combination of 404 pages, duplicate meta data, missing canonical tags, and unindexed product variants. Schema markup (Product, AggregateRating, BreadcrumbList) was added across all product pages. GSC impressions and click-through rates improved significantly within 60 days of implementation.
The SEO industry has a reputation problem — and for good reason. It attracts agencies that make big promises, charge monthly retainer fees, produce keyword reports, and deliver almost nothing. Before you hire any SEO provider (including us), here is what to watch out for:
For most businesses, measurable keyword movement begins within 4–8 weeks of on-page optimisation being deployed. Significant ranking improvements — moving from page 3 to page 1, for example — typically take 3–6 months. This is consistent across the industry. Highly competitive markets (law, healthcare, finance) can take longer. We set realistic expectations from day one and show you progress data every month so you always know the trajectory.
Google Search Console (GSC) is Google's free tool that shows you exactly how your website is performing in Google search: which keywords you rank for, how many people click your listing, which pages are indexed, and what technical errors Google has found. It is the most important free SEO tool available, and surprisingly few businesses have it properly set up. We configure GSC as a standard part of every SEO engagement and monitor it every month.
We write all SEO content as part of our service. Our SEO Content Writer produces fully optimised blog posts, service page copy, and FAQ content based on your keyword strategy. All content is written in your brand voice, reviewed for accuracy, and approved by you before publication. You never need to write a word — unless you want to.
On-page SEO refers to the content and structure of individual pages: title tags, meta descriptions, headings, keyword usage, internal links, and content quality. Technical SEO refers to the infrastructure that affects how Google crawls and indexes your website: page speed, mobile usability, XML sitemaps, canonical tags, structured data, Core Web Vitals, and crawl error resolution. Both are essential — on-page SEO without technical SEO is like having a great shop with no front door.
Yes. Algorithm penalty recovery is part of our Enterprise SEO offering. We audit your website against the specific update that affected your rankings (Core, Helpful Content, Link Spam, etc.), identify the root causes, and implement a recovery strategy. We also monitor Google's official communications about algorithm updates and proactively adjust your strategy when major updates are announced.
Yes — e-commerce SEO is a specific discipline we handle well. Key challenges include product page duplication (multiple URLs for the same product with different attributes), thin content on product pages, missing structured data (Product, AggregateRating schema), and faceted navigation creating crawl budget issues. We have resolved these problems for mensweddingbands.com, simplywoodrings.com, and tungstenrings.com.
All optimisations, content, and technical changes we have made to your website remain permanently in place — they are yours. Your keyword rankings will not immediately drop the day you cancel, but without ongoing content, link building, and technical maintenance, rankings will gradually erode over time (this is true of any website, regardless of its SEO provider). We recommend a minimum of 3 months to see results, and 6–12 months for sustainable, compounding growth.
Yes. If you want to start with a one-time comprehensive SEO audit and report before committing to ongoing SEO, we offer this as a standalone service. The audit covers technical health, on-page signals, keyword positioning, GSC error analysis, backlink profile, and a prioritised action plan. Contact us for pricing based on your website size.
Our Google rankings improved dramatically within 3 months. The SEO team clearly knows what they are doing. They created 50+ pages for us and every single one was optimised perfectly."
Jonathan Asker, Chief Appraiser Real Estate Appraisal Firm, New England