About Us

We build websites. We change lives.

We are WordPress97 — a team of 10 passionate digital professionals based in Faisalabad, Pakistan, serving clients across the USA, UK, and beyond. For over 14 years, we have been building websites that help businesses grow, rank on Google, and reach the customers who need them most.

But we are more than a web agency. We are a team that believes business success carries a deeper responsibility — to the communities around us, to the children who deserve an education, to the animals who cannot speak for themselves, and to the families in remote villages who walk for miles just to find a glass of clean water.

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STORY
OUR STORY

From one desk to a team of ten

It started in 2012 with a single laptop, a lot of late nights, and one simple belief: that every business deserves a great website.

 

Muhammad Irfan — our founder — began his journey in a small room in Faisalabad, teaching himself WordPress, SEO, and digital marketing while studying computer science. He took on his first client not for the money, but because he genuinely wanted to help a local business get found online.

 

Over the next few years, one client became five. Five became fifteen. And word spread — not because of flashy advertising, but because of results. Sites started ranking. Businesses started growing. Phones started ringing.

 

By 2020, the workload was too much for one person. So Muhammad built a team — carefully, one specialist at a time. Each person was chosen not just for their skills, but for their values. Because at WordPress97, we believe the quality of your character matters as much as the quality of your code.

 

Today, we are a team of 10 dedicated specialists managing 20+ active websites for clients across healthcare, e-commerce, construction, tourism, legal, and more — most of them based in the United States. And we are just getting started.

“We didn’t build WordPress97 to become the biggest agency. We built it to be the most trusted one.”

— Muhammad Irfan, Founder — WordPress97
MISSION
— OUR MISSION —

We succeed so others can survive

At WordPress97, our mission has two halves — and we take both equally seriously.

The first is the work you see: building exceptional websites, driving real Google rankings, and helping businesses grow online. We pour everything we have into that.

The second is the work you might not see — the part that keeps us grounded, that reminds us why we work as hard as we do.

We commit 10% of every rupee our organization earns to human and animal welfare. Not as a marketing tactic. Not for recognition. But because we have seen — with our own eyes — what it means to live without the things most of us take for granted.

💧 Clean Water for Remote Communities

There are villages not far from where we live where children wake up before sunrise and walk barefoot across miles of dry, cracked earth — not to go to school, not to play — but just to find water. Water that is often muddy. Water that makes them sick. Water that, in some seasons, does not come at all.

We have seen mothers ration a single bucket for an entire day — drinking, cooking, washing — all from the same dirty container. We have seen young girls pulled out of school not because they don't want to learn, but because fetching water has become their full-time job.

Every website we build. Every SEO campaign we run. Every invoice we send. A portion of that goes toward installing water hand pumps and clean water systems in remote areas of Pakistan where people have no other option.

Clean water is not a luxury. It is a right. And until every family has it, we will keep working.

📚 Education for Children Who Cannot Afford It

Every child is born with the same potential. But not every child is born with the same chance.

In too many communities across Pakistan, education is a dream that poverty makes impossible. Families struggling to put food on the table cannot afford school fees, uniforms, or books. So children stay home. And slowly, their futures narrow.

We support the education of underprivileged children — covering fees, stationery, and learning materials for kids who would otherwise be left behind. We believe that a child with a pencil in their hand is a child whose story is not yet written.

When you hire WordPress97, you are not just getting a web team. You are helping a child go to school tomorrow morning.

🐾 Animal Rescue & Care

They cannot speak. They cannot ask for help. They cannot explain that they are hungry, injured, or afraid. But they feel every bit of it.

Stray dogs with broken legs. Cats abandoned in the cold. Donkeys overworked and underfed. Animals in our streets and communities suffer in silence every single day — and most of the world just walks past.

At WordPress97, we don't walk past. A portion of our welfare budget goes toward animal rescue operations — providing food, medical treatment, and shelter to animals that have no one else. We work with local rescue volunteers and shelters to make sure that no creature is left to suffer alone.

A society that ignores the suffering of animals will eventually ignore the suffering of people. We refuse to be that society.

“We built this company on late nights and hard work. But the proudest moments aren't the websites that ranked on Google — they're the villages that got clean water, the children that got to stay in school, and the animals that got a second chance.”

— Muhammad Irfan, Founder — WordPress97

10% of every project goes directly to welfare causes.

No admin overhead. No corporate layers. Directly to clean water, children’s education, and animal rescue.

— OUR VALUES —

What we stand for

Integrity First

We say what we mean and do what we say. No fake promises, no inflated results, no disappearing after launch. Ever.

Client Partnership

We don’t treat clients as transactions. We invest in understanding your goals and become a long-term partner in your growth.

Excellence in Craft

We hold our work to the highest standard — because your website represents your business, and your business represents your livelihood.

Continuous Growth

The digital world never stops evolving, and neither do we. Our team constantly learns, tests, and adapts to stay ahead of every Google update and platform change.

Compassion Beyond Business

We measure our success not just in revenue, but in the number of children who got to learn, animals who got to heal, and families who got clean water.

Accountability

When something goes wrong — and sometimes it does — we own it, fix it, and learn from it. No excuses. No finger-pointing.

OUR VISION

Where we are going

Our vision is simple: to become the most trusted WordPress and digital marketing team in the world — not the biggest, not the flashiest, but the most trusted.

We want every client to feel like they have a dedicated digital team inside their own company — one that picks up the phone, delivers on promises, and genuinely cares about their success.

And alongside that — we want to be an organization that proves business can be a force for good. That every invoice paid can build something beyond profit. That the work we do behind a screen can light up a child's face in a village classroom, fill a cup with clean water in a place where none existed before, and give a wounded animal the care it deserves.

That is the company we are building. That is why we show up every day.
OUR TEAM
OUR TEAM

The people behind the work

We are a team of 10 specialists — each an expert in their own field, each sharing the same values. When you work with WordPress97, you don't get one person juggling everything. You get a dedicated team where every task is handled by someone who does it every single day.

Team Member

Muhammad Irfan
WordPress Developer
SEO Specialist
Web Designer
Digital Marketer
Security Expert
Content Writer
Migration Expert
E-Commerce Manager
Project Manager

Role

Founder & Lead Strategist
Senior WP Developer
On-Page & Technical SEO
UI/UX Designer
Google Ads & Outreach
WP Security & Maintenance
SEO Content Specialist
Hosting & DevOps
WooCommerce & Shopify
Client Success Manager

Specialization

14+ yrs WordPress, SEO, Digital Marketing
Custom themes, Elementor, Divi, WooCommerce
Keyword research, GSC, schema, rank tracking
Figma, Canva, Conversion-focused layouts
PPC campaigns, email outreach, lead generation
Malware removal, hardening, backups
AI-assisted blog writing, service pages, copy
Flywheel, IONOS, DNS/SSL, site migrations
Product listings, Etsy, pricing, orders
Timelines, reporting, client communication

More than a service. A partnership.

When you choose WordPress97, you choose:
  • A team with 14+ years of real-world WordPress and SEO experience
  • Specialists in every area — no generalists, no outsourcing
  • Transparent communication — weekly updates, monthly reports, zero surprises
  • Proven results across 20+ live client websites in the USA and beyond
  • Ethical business practices — 10% of revenue donated to welfare causes
  • A long-term partner who grows with your business, not just a one-time vendor

Let's build something great together.

And along the way, let’s make the world a little better too.